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Retail Sporting Goods Case Study
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Retail |
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Sporting goods |
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| Product description | |
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| Impressed by Allen Field's strong management skills and reputation as an end-to-end manufacturing industry solution, a large sporting goods retailer came to Allen Field to design a specialized, high quality sock hanger. The Frame Hanger, which Allen Field designed and developed, would enable the retailer to display socks free from the plastic bag, allowing customers the freedom to look at and feel products easily. | |
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| Solution | |
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Allen Field broadened its customer's business scope to an international level through its ability to manufacture the Frame Hanger not only in North America, but in Asia as well. |
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Allen Field developed a prototype on spec so the customer could make an informed decision about working with and trusting Allen Field, as well as experience the superior work that is put into each product created and the attention that is given to deadlines and budgets. |
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| Unique features | |
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Custom-designed |
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Global reach |
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Ease of display |
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Freedom to touch product |
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| Outcome | |
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| Through an evaluation process that Allen Field conducted in order get a complete understanding of its customer's satisfaction level, it became evident that the development of this new custom-made product met the retailer's requirements in terms of: | |
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customer satisfaction |
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problem-solving needs |
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completing project ahead of schedule |
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competitive pricing |
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global logistics management |
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| The retailer made a point of telling Allen Field that because of the success of the project, they are interested in developing their relationship with Allen Field and look forward to learning about other services it offers. | |