For all intents and purposes, interactive packaging is as old as the shipping industry itself. After all, since the dawn of time, companies have wanted to make their packaging as attractive and friendly-looking as possible in hopes of enticing customers to spend their hard-earned money on the product inside.

But interactive packaging has reached an entirely new dimension thanks to QR codes, which have quickly become an inescapable part of everyday life. Just about everywhere you go, you’ll see products with QR codes, which can be scanned with smartphones and instantly link the consumer to the Internet where he or she can browse online ads, promotional videos and stories about the product and the company behind it.

This is the best way for a company to promote itself—instantaneous and inexpensive. In just a few seconds, a customer can know plenty about the items for which he or she is shopping. This type of interactive packaging helps companies build a myriad of connections with consumers while also bolstering their mobile marketing strategies, which is a vital and ever-growing revenue stream for companies of all sizes.

Allen Field is eager to help you design and implement your QR interactive packaging plans! For more on Allen Field and how we can assist with your design and packaging needs, visit contact us here!

When it comes to packaging items, most people figure the only thing that matters is how the package looks. After all, what else could inspire anyone to buy something other than its appearance? Turns out all five senses should be stimulated by packaging, according to a recent article in Packaging World. Read on for how effective use of the five senses can enhance the appearance of your package!

—Sight: Obviously, a well-built and graphically enhancing package is necessary to elicit attention in a retail world that is more full of visual stimulation than ever.

—Touch: A smooth surface always helps, as does a package that can be easily carried.

—Smell: Not all products will have a recognizable smell, and of course most won’t have “scratch and sniff” capabilities, but there’s a certain freshness to new packaging that appeals to consumers.

—Taste: Again, it’s not likely anyone is going to sink his or her teeth into your product! But beverage and food items, as well as scented bath items such as shampoo, can give off a tantalizing aroma that will entice people to make the purchase.

—Sound: This may not (ahem) sound like something to consider in packaging, but people can learn a lot about the quality of the product they’re buying by hearing what it sounds like—either in the package or as it is opened. For instance, a rattling sound when a box of plates is shook might indicate something is broken inside. Or the familiar sound of carbonation being released when a can of soda is opened is proof the drink is fresh.

For more on how Allen Field can help with your design and packaging needs, visit our website or contact us here!