{"id":2620,"date":"2014-04-29T14:44:33","date_gmt":"2014-04-29T14:44:33","guid":{"rendered":"https:\/\/www.allenfield.com\/blog\/?p=313"},"modified":"2022-09-15T10:58:08","modified_gmt":"2022-09-15T14:58:08","slug":"how-to-attract-online-shoppers-with-packaging","status":"publish","type":"post","link":"https:\/\/www.allenfield.com\/es\/how-to-attract-online-shoppers-with-packaging\/","title":{"rendered":"C\u00f3mo atraer a los compradores en l\u00ednea con el envase"},"content":{"rendered":"

Cuando se trata de envasar productos, es en parte responsabilidad de la industria del envasado hacer que los productos resulten atractivos para los clientes. Al fin y al cabo, el envase es la cara de cualquier producto. Lo primero en lo que suelen fijarse los consumidores cuando ven un art\u00edculo en una estanter\u00eda es en su envase. Pero, \u00bfqu\u00e9 ocurre cuando un art\u00edculo est\u00e1 en una p\u00e1gina web? Gracias al dr\u00e1stico aumento de compradores en l\u00ednea, la industria del envasado tiene que esforzarse por hacer sus envases a\u00fan m\u00e1s atractivos. He aqu\u00ed algunas formas en que la industria del envasado puede capear estos tiempos de cambio.<\/p>\n

La durabilidad del embalaje puede influir enormemente en la experiencia del comprador en l\u00ednea con el producto y la marca. Imag\u00ednese si usted fuera un consumidor y el producto que pidiera por primera vez tuviera un embalaje endeble, que da\u00f1ara el art\u00edculo. Como consumidor, probablemente estar\u00eda menos dispuesto a volver a comprar ese producto. Por eso es tan importante el dise\u00f1o del envase. Los dise\u00f1adores son responsables no s\u00f3lo de que el envase sea lo bastante atractivo para que los compradores en l\u00ednea lo reconozcan, sino de que el envase garantice la integridad del art\u00edculo.<\/p>\n

Como si dise\u00f1adores de envases<\/a> no tienen ya mucho que considerar a la hora de dise\u00f1ar el envase ideal, deben mantener el envase atractivo. La mejor manera de que el envase resulte atractivo es hacerlo cercano al consumidor. La personalizaci\u00f3n de los productos permite a la marca establecer una relaci\u00f3n con el consumidor. Por no hablar de que la innovaci\u00f3n del envase pone cara al equipo de dise\u00f1o del envase. Cuando los compradores en l\u00ednea encargan un producto en un sitio web, todos los dise\u00f1adores que han trabajado en el envase de ese producto concreto dejan su huella. Es imprescindible que un dise\u00f1ador de envases entienda al consumidor. Al encarnar las necesidades de un consumidor, ya ha desarrollado un di\u00e1logo t\u00e1cito entre la industria y el consumidor.<\/p>\n

Por \u00faltimo, los dise\u00f1adores de envases deben asegurarse de que los envases que dise\u00f1an son retornables. Incluso los envases m\u00e1s llamativos pueden pasar desapercibidos si los compradores en l\u00ednea piensan que el envase del producto puede crearles problemas si tienen que devolverlo. Una de las principales razones por las que los consumidores compran por Internet es la comodidad de recibir los productos directamente en casa o en la oficina. Si los compradores en l\u00ednea tienen que devolver un art\u00edculo, es fundamental que el embalaje facilite la devoluci\u00f3n.<\/p>\n

A medida que los compradores en l\u00ednea siguen avanzando, tambi\u00e9n lo hace la demanda de envases atractivos. Esto aumenta la presi\u00f3n sobre envasado<\/a> a los dise\u00f1adores a idear continuamente formas de hacer m\u00e1s deseable el embalaje de productos para el mundo del comercio electr\u00f3nico. Los dise\u00f1adores de envases de Allen Field Incorporated adoptan una posici\u00f3n proactiva en estos tiempos de cambio creando los envases m\u00e1s ingeniosos disponibles para atraer a los compradores en l\u00ednea. Para obtener m\u00e1s informaci\u00f3n sobre c\u00f3mo el dise\u00f1o de envases de Allen Field Incorporated puede aumentar la comerciabilidad de su producto, p\u00f3ngase en contacto con nosotros hoy mismo llamando al 800-535-0810.<\/p>","protected":false},"excerpt":{"rendered":"

Cuando se trata de envasar productos, es en parte responsabilidad de la industria del envasado hacer que los productos resulten atractivos para los clientes. Al fin y al cabo, el envase es la cara<\/p>\n

Seguir leyendo...<\/a><\/p>","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[23],"tags":[],"class_list":["post-2620","post","type-post","status-publish","format-standard","hentry","category-packaging-up-to-date"],"acf":[],"yoast_head":"\nHow to Attract Online Shoppers with Packaging<\/title>\n<meta name=\"description\" content=\"Packaging, Online Shoppers, Packaging Industry - Allen Field. 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