{"id":2623,"date":"2014-09-24T12:39:56","date_gmt":"2014-09-24T12:39:56","guid":{"rendered":"https:\/\/www.allenfield.com\/blog\/?p=345"},"modified":"2022-09-15T10:52:38","modified_gmt":"2022-09-15T14:52:38","slug":"color-and-packaging-design","status":"publish","type":"post","link":"https:\/\/www.allenfield.com\/es\/color-and-packaging-design\/","title":{"rendered":"Color y dise\u00f1o de envases: El cambio de juego para la industria del envasado"},"content":{"rendered":"

Cuando se trata del dise\u00f1o de envases, el color puede ser uno de los factores m\u00e1s influyentes para captar la atenci\u00f3n de la gente y conseguir que los clientes compren. Los estudios demuestran que cuando los consumidores compran, toman decisiones en tan solo 20 segundos. Por tanto, esto es un claro indicador de que la gente compra lo que le llama la atenci\u00f3n. En relaci\u00f3n con el dise\u00f1o de envases, la selecci\u00f3n del color y el acabado en el dise\u00f1o adquieren mucha m\u00e1s importancia de lo que se pensaba en un principio.<\/p>\n

Muchas marcas se reconocen al instante por sus colores caracter\u00edsticos. Cuando una marca \"posee\" un color fuerte, debe trasladarlo al dise\u00f1o de su envase. Adem\u00e1s de los colores caracter\u00edsticos de las cajas, los componentes exclusivos del envase, como asas, ganchos, perchas o logotipos, tambi\u00e9n son formas de identificar un nivel espec\u00edfico de reconocimiento para los consumidores.<\/p>\n

Algunos consejos de la industria del envasado a la hora de elegir colores de forma deliberada para el dise\u00f1o de envases:<\/p>\n

- Muchos productos naturales y ecol\u00f3gicos acaban envasados en cart\u00f3n sin blanquear con mucho verde y ricos tonos tierra.<\/p>\n

- El negro, el oro o la plata se utilizan solos o combinados para las marcas de lujo.<\/p>\n

- A menudo, los productos de alta tecnolog\u00eda se embalan deliberadamente en un negro minimalista.<\/p>\n

- Los productos sencillos, limpios y con menos ingredientes suelen envasarse en blanco.<\/p>\n

- Los juguetes de los ni\u00f1os se presentan en colores primarios vivos: amarillos, azules y rojos. Los juguetes para ni\u00f1as se presentan en una gama de rosas.<\/p>\n

- Las lavandas se utilizan a menudo para productos femeninos y new age que evocan el espiritualismo.<\/p>\n

- Los colores vivos combinados con el negro evocan sofisticaci\u00f3n y marcas vanguardistas.<\/p>\n

En un dise\u00f1o de envase bien ejecutado, es precisamente esta estrategia la que provoca la respuesta de \"compra\" de los consumidores. La industria del envasado ofrece a los propietarios de marcas colores personalizados y opciones de impresi\u00f3n de logotipos para adaptarse a sus necesidades de marca. Hable con su representante de ventas de Allen sobre sus necesidades espec\u00edficas en cuanto a selecci\u00f3n de colores e impresi\u00f3n de logotipos. Todo lo que tiene que hacer es proporcionarnos su muestra de color para obtener el dise\u00f1o de envase definitivo. Vea c\u00f3mo nuestros impresionantes dise\u00f1o del envase<\/a>\u00a0<\/span><\/strong>puede llevar las ventas de sus productos al siguiente nivel.<\/p>\n

 <\/p>","protected":false},"excerpt":{"rendered":"

Cuando se trata del dise\u00f1o de envases, el color puede ser uno de los factores m\u00e1s influyentes para captar la atenci\u00f3n de la gente y conseguir que los clientes compren. Los estudios demuestran que cuando los consumidores compran,<\/p>\n

Seguir leyendo...<\/a><\/p>","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[23],"tags":[],"class_list":["post-2623","post","type-post","status-publish","format-standard","hentry","category-packaging-up-to-date"],"acf":[],"yoast_head":"\nColor and Packaging Design: The Game Changer for the Packaging Industry<\/title>\n<meta name=\"description\" content=\"Color and Packaging Design - Allen Field. 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