{"id":2627,"date":"2014-12-22T13:49:40","date_gmt":"2014-12-22T13:49:40","guid":{"rendered":"https:\/\/www.allenfield.com\/blog\/?p=370"},"modified":"2022-09-15T12:52:39","modified_gmt":"2022-09-15T16:52:39","slug":"unsuitable-packaging-design-for-online-consumers","status":"publish","type":"post","link":"https:\/\/www.allenfield.com\/es\/unsuitable-packaging-design-for-online-consumers\/","title":{"rendered":"Dise\u00f1o de envases inadecuado para los consumidores en l\u00ednea"},"content":{"rendered":"

Una nueva encuesta identifica los principales problemas de dise\u00f1o de los envases de los compradores por Internet. Seg\u00fan los resultados de una encuesta de consumidores publicada hoy por uno de los principales proveedores de envases del Reino Unido, la principal molestia de los compradores por Internet es recibir art\u00edculos en envases demasiado grandes.<\/p>\n

La investigaci\u00f3n, encargada por el mayor distribuidor de envases del Reino Unido, se llev\u00f3 a cabo entre 1.000 consumidores y revel\u00f3 que m\u00e1s de una cuarta parte de ellos (25,6%) recibieron art\u00edculos entregados en cajas o paquetes demasiado grandes. Este embalaje inadecuado para los consumidores en l\u00ednea realmente pasa factura a la industria del embalaje. El mal dise\u00f1o de los envases impide que los art\u00edculos peque\u00f1os pasen por los buzones y obliga a los destinatarios a tomar otras medidas para la entrega o a recoger los paquetes.<\/p>\n

En segundo lugar, el 22,8% de los consumidores expresaron su frustraci\u00f3n por recibir art\u00edculos en un embalaje que se hab\u00eda rasgado o deteriorado durante el transporte, con el riesgo de que se da\u00f1ara o perdiera el contenido del paquete. Un embalaje insuficientemente protegido, con el mismo riesgo, ocup\u00f3 el tercer lugar, con un 19,8%. En \u00faltima instancia, la culpa de la protecci\u00f3n defectuosa de los envases recae directamente sobre la industria del embalaje y sus dise\u00f1adores.<\/p>\n

A juzgar por esta investigaci\u00f3n, est\u00e1 claro que los consumidores se sienten frustrados por un embalaje inadecuado para las entregas a consumidores en l\u00ednea, y con raz\u00f3n. Adem\u00e1s, en la actual econom\u00eda de 24 horas, en la que el tiempo es un bien preciado y la gente utiliza la tecnolog\u00eda en l\u00ednea para hacer la vida m\u00e1s f\u00e1cil, lo \u00faltimo que necesitan es perder el tiempo recogiendo los art\u00edculos pedidos en las oficinas de entrega o esperando a que se repitan las entregas debido a la inadecuaci\u00f3n del dise\u00f1o del envase.<\/p>\n

Cada vez m\u00e1s, los proveedores log\u00edsticos inteligentes \"buzonean\" los art\u00edculos cuando pueden, env\u00edan por correo las entregas y notifican a los clientes que lo han hecho para erradicar estos factores de p\u00e9rdida de tiempo, pero esto s\u00f3lo puede ocurrir si el vendedor ha utilizado un dise\u00f1o de embalaje duradero y de tama\u00f1o adecuado.<\/p>\n

Adem\u00e1s, es evidente que los consumidores esperan que la industria del embalaje, el comerciante y el servicio de entrega hayan puesto suficiente cuidado en que su paquete llegue entero. Hay que encontrar un equilibrio entre tama\u00f1o, protecci\u00f3n y un servicio log\u00edstico de calidad. Hoy en d\u00eda, los minoristas disponen de muchos envases y cajas ingeniosamente dise\u00f1ados, y personalizarlos para que cumplan tanto sus requisitos de marca y dise\u00f1o como la satisfacci\u00f3n del cliente a la primera, es clave para el \u00e9xito de sus operaciones en l\u00ednea.<\/p>\n

A medida que la econom\u00eda se centra cada vez m\u00e1s en la venta al por menor a trav\u00e9s de Internet, las empresas que siguen rezagadas en el dise\u00f1o de sus envases tienen que ponerse al d\u00eda o se arriesgan a ver mermados sus ingresos y su reputaci\u00f3n. \u00bfNecesita su empresa ayuda con el dise\u00f1o de sus envases? Visite la p\u00e1gina industria del envasado<\/a><\/span>\u00a0l\u00edder, Allen Field Inc., escuchamos y fabricamos soluciones.<\/p>","protected":false},"excerpt":{"rendered":"

Una nueva encuesta identifica los principales problemas de dise\u00f1o de los envases de los compradores por Internet. La molestia n\u00famero uno de los compradores en l\u00ednea es recibir art\u00edculos en embalajes de gran tama\u00f1o, seg\u00fan los resultados de una encuesta realizada en el Reino Unido.<\/p>\n

Seguir leyendo...<\/a><\/p>","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[23],"tags":[],"class_list":["post-2627","post","type-post","status-publish","format-standard","hentry","category-packaging-up-to-date"],"acf":[],"yoast_head":"\nUnsuitable Packaging Design for Online Consumers<\/title>\n<meta name=\"description\" content=\"Unsuitable Packaging Design, Packaging Design - Allen Field. 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