{"id":2636,"date":"2015-08-20T15:22:14","date_gmt":"2015-08-20T15:22:14","guid":{"rendered":"https:\/\/www.allenfield.com\/blog\/?p=432"},"modified":"2015-08-20T15:22:14","modified_gmt":"2015-08-20T15:22:14","slug":"8-2015-packaging-effects-on-purchasing","status":"publish","type":"post","link":"https:\/\/www.allenfield.com\/es\/8-2015-packaging-effects-on-purchasing\/","title":{"rendered":"C\u00f3mo influye el envasado en las compras de los consumidores"},"content":{"rendered":"<p>\u00bfSab\u00eda que casi la mitad de los consumidores toman la decisi\u00f3n de comprar un producto bas\u00e1ndose en su envase? Tenga en cuenta que el envase es lo primero con lo que interact\u00faa un consumidor, el envase del producto es literalmente la cara de su producto. <!--more-->Esto significa que los fabricantes deben prestar mucha atenci\u00f3n al dise\u00f1o del envase que eligen para representar su producto. He aqu\u00ed algunos puntos clave abordados a trav\u00e9s de la industria del envasado.<\/p>\n<p>Un dise\u00f1o inteligente de los envases ayuda a los consumidores objetivo provocando un v\u00ednculo emocional con una marca. El dise\u00f1o de envases no solo es capaz de inspirar una compra por parte del consumidor objetivo, sino tambi\u00e9n de crear un efecto domin\u00f3 que atraiga a nuevos compradores.<\/p>\n<p>Un dise\u00f1o de envase que facilite la accesibilidad y fomente la interacci\u00f3n con el producto tambi\u00e9n ayuda a persuadir a los consumidores para que lo compren.  El objetivo de este tipo de envases es ofrecer protecci\u00f3n y, al mismo tiempo, familiarizar al consumidor con el producto. He aqu\u00ed algunos datos interesantes sobre la influencia de un dise\u00f1o de envases acertado.<\/p>\n<p>- Seg\u00fan Business Insider, la primera impresi\u00f3n con el envase de un producto suele durar unos 7 segundos, por lo que el juicio posterior se basa en informaci\u00f3n r\u00e1pida.<\/p>\n<p>- El dise\u00f1o de su envase representa la promesa de su marca de ofrecer una experiencia de calidad.<\/p>\n<p>- Un envase de producto eficaz ayuda al consumidor a encontrar r\u00e1pidamente la marca y el producto espec\u00edfico u otra variante que desea, facilitando y agilizando sus decisiones.<\/p>\n<p>- El envasado es otra oportunidad para que las marcas se promocionen mucho despu\u00e9s de que el consumidor decida comprar un producto. Aproximadamente 90% de los consumidores reutilizan las cajas y bolsas de los envases de los productos despu\u00e9s de comprarlos. Las empresas han informado de un aumento de 30% en el inter\u00e9s de los consumidores cuando esas empresas muestran una gran atenci\u00f3n al envasado.<\/p>\n<p>Si est\u00e1 buscando el dise\u00f1o de embalaje adecuado para ofrecer una impresi\u00f3n duradera de su producto a los consumidores, conf\u00ede en Allen Field Inc. Nos dedicamos al envasado de productos y somos un dise\u00f1ador l\u00edder en la industria del envasado. Para m\u00e1s informaci\u00f3n<a title=\"envasado de productos \" href=\"https:\/\/www.allenfield.com\/es\/product-solution\/packaging\/\"> <span style=\"text-decoration: underline;\">envasado de productos<\/span>, <\/a>p\u00f3ngase en contacto con nosotros hoy mismo en el 877-959-3591.<\/p>","protected":false},"excerpt":{"rendered":"<p>\u00bfSab\u00eda que casi la mitad de los consumidores toman la decisi\u00f3n de comprar un producto bas\u00e1ndose en su envase? Tenga en cuenta que el envase es lo primero que un consumidor<\/p>\n<p><a class=\"moretag\" href=\"https:\/\/www.allenfield.com\/es\/8-2015-packaging-effects-on-purchasing\/\"> Seguir leyendo...<\/a><\/p>","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[23],"tags":[],"class_list":["post-2636","post","type-post","status-publish","format-standard","hentry","category-packaging-up-to-date"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.2 (Yoast SEO v28.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Product Packaging | Packaging Design | Allen Field Inc.<\/title>\n<meta name=\"description\" content=\"Allen Field: Product packaging plays a major role in consumer purchasing. 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