{"id":2641,"date":"2016-01-29T09:00:15","date_gmt":"2016-01-29T09:00:15","guid":{"rendered":"https:\/\/www.allenfield.com\/blog\/?p=505"},"modified":"2022-09-15T12:36:21","modified_gmt":"2022-09-15T16:36:21","slug":"self-ready-packaging","status":"publish","type":"post","link":"https:\/\/www.allenfield.com\/es\/self-ready-packaging\/","title":{"rendered":"Enfoque por categor\u00edas - Envases listos para usar (SRP)"},"content":{"rendered":"

Los puntos de venta ya no pueden permitirse ignorar la categor\u00eda de envases listos para usar (SRP), ya que cada vez son m\u00e1s las marcas que se dan cuenta de su eficacia. Hist\u00f3ricamente, los minoristas no han dedicado grandes esfuerzos al SRP, pero las cosas est\u00e1n cambiando r\u00e1pidamente.<\/p>\n

En los \u00faltimos meses, se han colocado cajas de cart\u00f3n ondulado en supermercados de todo el pa\u00eds debido a su capacidad para aumentar las ventas y a\u00f1adir mayor eficacia en el ciclo de la cadena de suministro. Con el desarrollo de la tecnolog\u00eda de impresi\u00f3n, los minoristas est\u00e1n recurriendo al poder del SRP para agotar los productos m\u00e1s r\u00e1pido que nunca. Estas nuevas t\u00e9cnicas de impresi\u00f3n digital pueden servir de v\u00eda de acceso a m\u00e1s herramientas promocionales, permitiendo mensajes regionales y la personalizaci\u00f3n de las cajas SRP para impulsar a\u00fan m\u00e1s las ventas.<\/p>\n

Sin embargo, el SRP no est\u00e1 exento de desaf\u00edos. Para maximizar la eficacia de este nuevo y floreciente enfoque de la categor\u00eda, las marcas tienen que encontrar soluciones a retos clave como su hist\u00f3rico problema de imagen, encontrar un equilibrio entre aspecto y funcionalidad y algunos retos de la impresi\u00f3n en color de cart\u00f3n ondulado.<\/p>\n

Existe un estereotipo asociado al SRP que se ha desarrollado debido a a\u00f1os de ser una categor\u00eda olvidada por los minoristas. Dando a conocer su \u00e9xito demostrado, la imagen de SRP podr\u00eda cambiar.<\/p>\n

El sector tambi\u00e9n tiene que encontrar una soluci\u00f3n para que el envase destaque pero siga siendo funcional y eficaz. Alterar demasiado el dise\u00f1o podr\u00eda obstaculizar la productividad de los empleados, por lo que los minoristas deben ser conscientes de que deben encontrar el equilibrio perfecto entre aspecto y funcionalidad.<\/p>\n

Por \u00faltimo, los retos de la impresi\u00f3n en color de cart\u00f3n ondulado son los menos importantes para SRP gracias a la mejora cada vez mayor de la tecnolog\u00eda de impresi\u00f3n, pero el reto sigue siendo que la impresi\u00f3n en cajas de cart\u00f3n ondulado<\/a> puede causar problemas de inconsistencia de color.<\/p>","protected":false},"excerpt":{"rendered":"

Los puntos de venta ya no pueden permitirse ignorar la categor\u00eda de envases listos para usar (SRP), ya que cada vez m\u00e1s marcas se dan cuenta de lo eficaces que pueden ser. Hist\u00f3ricamente,<\/p>\n

Seguir leyendo...<\/a><\/p>","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[23],"tags":[36,37,38],"class_list":["post-2641","post","type-post","status-publish","format-standard","hentry","category-packaging-up-to-date","tag-category-focus","tag-point-of-sale","tag-self-ready-packaging"],"acf":[],"yoast_head":"\nCategory Focus \u2013 Self-Ready Packaging (SRP)<\/title>\n<meta name=\"description\" content=\"Allen Field: The category focus of Self-Ready Packaging, or SRP, has become a topic of interest for point of sales.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.allenfield.com\/es\/self-ready-packaging\/\" \/>\n<meta property=\"og:locale\" content=\"es_MX\" \/>\n<meta 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