{"id":307,"date":"2014-04-10T15:56:37","date_gmt":"2014-04-10T15:56:37","guid":{"rendered":"https:\/\/www.allenfield.com\/blog\/?p=307"},"modified":"2022-09-15T12:25:29","modified_gmt":"2022-09-15T16:25:29","slug":"rise-on-packaging-online-sales-for-the-packaging-industry","status":"publish","type":"post","link":"https:\/\/www.allenfield.com\/es\/rise-on-packaging-online-sales-for-the-packaging-industry\/","title":{"rendered":"Aumento de las ventas en l\u00ednea de envases para la industria del envasado"},"content":{"rendered":"<p>No cabe duda de que las ventas en l\u00ednea est\u00e1n creciendo en todas las empresas. Entonces, \u00bfpor qu\u00e9 el <strong><a title=\"industria del envasado\" href=\"https:\/\/www.allenfield.com\/es\/product-solution\/packaging\/\">industria del envasado<\/a><\/strong> \u00bfser\u00e1 diferente? Lo que resulta a\u00fan m\u00e1s singular del aumento de las ventas en l\u00ednea es que todas ellas requieren envases para enviar la mercanc\u00eda a los clientes.  Seg\u00fan las previsiones de la empresa de investigaci\u00f3n Forrester, se espera que el crecimiento del comercio electr\u00f3nico supere el crecimiento de las ventas en tiendas f\u00edsicas en los pr\u00f3ximos cinco a\u00f1os, alcanzando $370.000 millones en ventas en 2017 s\u00f3lo en Estados Unidos. Entonces, \u00bfc\u00f3mo puede el sector de los envases seguir el ritmo de las ventas en l\u00ednea que requieren envases? He aqu\u00ed algunas consideraciones que los propietarios de la industria del envasado y los minoristas deben tener en cuenta a la hora de dise\u00f1ar envases para ventas en l\u00ednea.<!--more--><\/p>\n<p><strong>Minimizar la frustraci\u00f3n del cliente<\/strong> - Los clientes compran en Internet sobre todo por comodidad, y parte de este proceso es la facilidad de uso del embalaje del art\u00edculo una vez que llega a su puerta. Dise\u00f1e el envase primario de modo que sea f\u00e1cil de encontrar y los consumidores conozcan intuitivamente su contenido. Evite frustrar a los clientes con envases inc\u00f3modos o dif\u00edciles de abrir.<\/p>\n<p><strong>Considere el paquete completo<\/strong> - Cuando se trata de ventas en l\u00ednea, el dise\u00f1o de envases puede resultar un poco complicado. Ahora, el sector del envasado no s\u00f3lo tiene que atraer a un estante virtual de dos dimensiones, sino que debe mantener el mismo atractivo para el art\u00edculo mientras est\u00e1 a la venta en un estante real. La mejor forma de superar este reto para la industria del envasado es dise\u00f1ar el envase del producto de forma que sea f\u00e1cil de encontrar y los clientes puedan identificar f\u00e1cilmente su contenido.<\/p>\n<p><strong>Asuma su responsabilidad medioambiental<\/strong> - El aumento de las ventas en l\u00ednea tambi\u00e9n implica un aumento del embalaje para proteger los art\u00edculos que se env\u00edan, pero \u00bfc\u00f3mo afecta esto a la huella de carbono total que dejamos? Por eso es fundamental que los dise\u00f1adores de la industria del envasado analicen detenidamente c\u00f3mo pueden utilizar materiales de envasado que los clientes puedan eliminar de forma responsable mediante el reciclaje.<\/p>\n<p><strong>Las apariencias cuentan<\/strong> - A pesar de lo que le haya dicho su madre, el aspecto s\u00ed importa, sobre todo a los consumidores que compran por Internet. La mejor forma que tienen las empresas de envasado de garantizar la venta de productos es asegurarse de que el envase sea atractivo, llamativo y f\u00e1cil de identificar, ya que los clientes simplemente se desplazan sin cesar en busca del art\u00edculo que les llama la atenci\u00f3n. En realidad, la mayor\u00eda de las veces es el envase del art\u00edculo lo que llama la atenci\u00f3n del cliente cuando examina las ventas en l\u00ednea.<\/p>\n<p>A medida que las ventas en l\u00ednea siguen floreciendo y exigen el respaldo del <strong><a title=\"envasado\" href=\"https:\/\/www.allenfield.com\/es\/\">envasado<\/a><\/strong> industria, los l\u00edderes de marca y los dise\u00f1adores de la industria del envasado est\u00e1n continuamente considerando la necesidad de innovaci\u00f3n en el envasado. Allen Field Inc. ha seguido personalmente de cerca el cambio de los tiempos gracias al creciente comercio electr\u00f3nico. Si est\u00e1 buscando el dise\u00f1o de embalaje ideal para comercializar su producto, p\u00f3ngase en contacto con nosotros hoy mismo en el 800-535-0810.<\/p>","protected":false},"excerpt":{"rendered":"<p>No hay duda de que las ventas en l\u00ednea est\u00e1n creciendo en todos los negocios. \u00bfPor qu\u00e9 iba a ser diferente el sector de los envases? Lo que resulta ser a\u00fan m\u00e1s<\/p>\n<p><a class=\"moretag\" href=\"https:\/\/www.allenfield.com\/es\/rise-on-packaging-online-sales-for-the-packaging-industry\/\"> Seguir leyendo...<\/a><\/p>","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[25],"tags":[],"class_list":["post-307","post","type-post","status-publish","format-standard","hentry","category-box-connecting-clips"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Rise on Packaging Online Sales for the Packaging Industry<\/title>\n<meta name=\"description\" content=\"Rise On Packaging Online Sales - Allen Field. There has been a remarkable rise on packaging online sales.\u201d\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.allenfield.com\/es\/rise-on-packaging-online-sales-for-the-packaging-industry\/\" \/>\n<meta property=\"og:locale\" content=\"es_MX\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Rise on Packaging Online Sales for the Packaging Industry\" \/>\n<meta property=\"og:description\" content=\"Rise On Packaging Online Sales - Allen Field. There has been a remarkable rise on packaging online sales.\u201d\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.allenfield.com\/es\/rise-on-packaging-online-sales-for-the-packaging-industry\/\" \/>\n<meta property=\"og:site_name\" content=\"Allen Field\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/AllenFieldCompany\" \/>\n<meta property=\"article:published_time\" content=\"2014-04-10T15:56:37+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-09-15T16:25:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.allenfield.com\/wp-content\/uploads\/2023\/10\/og-generic.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Drew\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@AllenField\" \/>\n<meta name=\"twitter:site\" content=\"@AllenField\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.allenfield.com\\\/rise-on-packaging-online-sales-for-the-packaging-industry\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.allenfield.com\\\/rise-on-packaging-online-sales-for-the-packaging-industry\\\/\"},\"author\":{\"name\":\"Drew\",\"@id\":\"https:\\\/\\\/www.allenfield.com\\\/#\\\/schema\\\/person\\\/2c6ed2fafe1a9fbb24dabd700970867a\"},\"headline\":\"Rise on Packaging Online Sales for the Packaging Industry\",\"datePublished\":\"2014-04-10T15:56:37+00:00\",\"dateModified\":\"2022-09-15T16:25:29+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.allenfield.com\\\/rise-on-packaging-online-sales-for-the-packaging-industry\\\/\"},\"wordCount\":477,\"publisher\":{\"@id\":\"https:\\\/\\\/www.allenfield.com\\\/#organization\"},\"articleSection\":[\"Box Connecting Clips\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.allenfield.com\\\/rise-on-packaging-online-sales-for-the-packaging-industry\\\/\",\"url\":\"https:\\\/\\\/www.allenfield.com\\\/rise-on-packaging-online-sales-for-the-packaging-industry\\\/\",\"name\":\"Rise on Packaging Online Sales for the Packaging Industry\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.allenfield.com\\\/#website\"},\"datePublished\":\"2014-04-10T15:56:37+00:00\",\"dateModified\":\"2022-09-15T16:25:29+00:00\",\"description\":\"Rise On Packaging Online Sales - Allen Field. 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Con un alcance global, un amplio inventario y un dise\u00f1o personalizado, ayudamos a las marcas a racionalizar los envases, reducir los residuos y mejorar la presentaci\u00f3n.","email":"info@allenfield.com","telephone":"800-535-0810","foundingDate":"1945-08-30","numberOfEmployees":{"@type":"QuantitativeValue","minValue":"11","maxValue":"50"}},{"@type":"Person","@id":"https:\/\/www.allenfield.com\/#\/schema\/person\/2c6ed2fafe1a9fbb24dabd700970867a","name":"Drew","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/b754fd48c240c88fedb9c96e13f439daa5cfde614f6ec38125b2546d5477331b?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/b754fd48c240c88fedb9c96e13f439daa5cfde614f6ec38125b2546d5477331b?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/b754fd48c240c88fedb9c96e13f439daa5cfde614f6ec38125b2546d5477331b?s=96&d=mm&r=g","caption":"Drew"},"sameAs":["https:\/\/www.allenfield.com"]}]}},"_links":{"self":[{"href":"https:\/\/www.allenfield.com\/es\/wp-json\/wp\/v2\/posts\/307","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.allenfield.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.allenfield.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.allenfield.com\/es\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.allenfield.com\/es\/wp-json\/wp\/v2\/comments?post=307"}],"version-history":[{"count":0,"href":"https:\/\/www.allenfield.com\/es\/wp-json\/wp\/v2\/posts\/307\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.allenfield.com\/es\/wp-json\/wp\/v2\/media?parent=307"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.allenfield.com\/es\/wp-json\/wp\/v2\/categories?post=307"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.allenfield.com\/es\/wp-json\/wp\/v2\/tags?post=307"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}