Packaging Component Case Study:

Redesigning Product Display Hanger to Reinforce Brand Name


Redesigning Product Display Hanger to Reinforce Brand NameA well-known athletic apparel company came to us for a packaging display solution for their winter athletic gear. The client was looking for a unique way to hang their face and neck scarves to stand out in retail stores. Having no specific concept in mind, they relied on Allen Field Company to come up with an idea that offers functionality and reinforces their brand.


Our design and development team came up with a new hanger that allows the scarves to be professionally displayed while also offering fun perks for customers. The concept involved a scarf hanger connected to a detachable snowboard replica, to coincide with the winter sport theme. The miniature snowboard could be used as a keychain once torn off from the hanger and would have the company logo embossed and glossed to immediately catch attention.


Coming to Allen Field with no base ideas, our client soon had a full-on marketing concept to complete their packaging with style. The fun packaging will catch customers’ attention inside the retail store, and when customers use the keychain, they are marketing the brand to potential customers.

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