Packaging Component Case Study:

Curtain Display Hangers for a Better Customer Experience


Curtain Display Hangers for a Better Customer ExperienceOne of the best known North American retailers in home décor products approached Allen Field for an end-to-end solution: design a product that would openly display shower curtains, unlike the traditional transparent plastic bag; and manufacture it on a global scale.


Allen Field developed a tailor-made hanger: the Closed-hook Snap Hanger that allowed for simple assembly and ease in the display without the tired look of the traditional plastic bag. The custom hanger features a closed hook so the display would not slip from the rod when customers feel a touch of the curtain’s material.


Allen Field’s global manufacturing capabilities enabled itself to win out over its competitors and deliver the client’s products in the US and Asia. Ultimately, it was Allen Field’s ability to produce and distribute in Asia that won the contract and through simply brilliant project management and exceptional customer service, all the client’s requirements were met with quality and assurance—on time, and on budget. Successfully addressing the client’s needs worldwide, Allen Field continues to be called upon to supply the client’s multiple vendors globally.

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