A cardboard header card was being utilized to package and hang this client’s continuous metal hinge product line in retail/ hardware store displays. Because of the size and weight of the hinges, a large percentage of the cardboard header cards were tearing, causing the hinges to fall to the floor.
The client asked Allen Field Co. to custom design a solution that is flexible to accommodate the entire product line without altering the footprint of the original cardboard header. Allen Field Co. proposed a new universal plastic header card. Using the inherent features of the hinge, Allen Field was able to design and manufacture a Hinge Hanger that worked on all sizes, had sufficient space for product identification printing, and provided superior holding power.
- The solution was turnkey
- Product presentation was much more consistent and appealing
- The hinge hanger was extremely durable and provided superior holding
- Defective returns and associated costs decreased, resulting in increased retail sales