What does your packaging say about your brand? Does your packaging design add value to the product inside? Does your packaging component allow consumers to take your brand with them?
Carrying handles make the first tangible connection with your customers through packaging and help you elevate your brand among competitors. When adding a custom-designed handle that creates cohesive brand packaging, be sure to consider the following:
- Brand the handle with your logo and color
- Make it easy to lift and carry out of store
- Protect the integrity of your packaging
- Use sustainable materials