The Story Behind “Simply Brilliant”

Simply Brilliant!

Allen Field Simply Brilliant

At first glance a bold self-assessment. It is in fact a phrase built from the two words our customers have most frequently used to describe our product designs and the solutions they provide.

For us, simply brilliant is much more than a slogan or tag line. It is the guiding principle for what we do moving forward.

Our products solve both common and uncommon problems in packaging using ingenuity while maintaining ease of use. Simple and brilliant. The mindset of our design approach is that less is more. That is, keep it simple, use less material, solve the problem keeping in mind that less can be labor, damage, materials, and other factors.

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