The Simply Brilliant Blog

Young and old alike embrace ultra-thin packaging for different reasons

Shoppers of all ages are in agreement: Ultra-thin packaging is the way to go. But you might be surprised to learn that the philosophies of shoppers differ according to age.

A study of shoppers in the United Kingdom by Canadean Consumer revealed that younger consumers are more enthusiastic about ultra-thing packaging. According to the study, 21 percent of those between the ages of 25 and 34 seek out light weight packaging, while 17 percent of people in the 18-24 demographic do so.

However, younger shoppers are more likely to purchase products in ultra-thin packaging because they believe it will save them money. Older shoppers, meanwhile prefer to buy products displayed in ultra-thin packaging because they believe doing so benefits the environment.

You can join the ranks of retailers selling products in ultra-thin packaging by working with Allen Field, where we are eager to assist you with all your packaging design needs and to provide you an attractive and cost-effective way to display the products you sell. To learn more about Allen Field, contact us here!

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