The Simply Brilliant Blog

At Allen Field, we believe in “KISS!”

Who doesn’t like a kiss? Or, better yet, the philosophy behind KISS? Granted, “Keep It Simple, Stupid” is a bit abrupt for us, but the 1960s acronym remains as viable today as it was four decades ago—especially in the packaging design industry!

Indeed, keeping it simple has never been a better idea. Shoppers are busier than ever, which means they have less time to patrol the aisles of a store. A simple and direct design has a better chance of making an immediate impact.

In addition, “KISS” can also save money in the design process while increasing profit margins. A simpler design won’t cost as much as a more complicated one, which in turn will mean companies won’t need to sell as much product in order to get in the black.

Keeping it simple is a daily mantra here at Allen Field! We are eager to discuss with you your packaging design needs and provide you an attractive and cost-effective way to display the products you sell. To learn more about Allen Field, contact us here!


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