Carrying Packaging in the Real World
Most packaging is engineered to protect what’s inside—not to be carried. That gap shows up the moment a human has to touch it. Without a defined, reliable grip point, handling
Packaging Challenges
Heavy, oversized, and awkwardly shaped packaging or display units slow everything down. When cartons are difficult to transfer, displays can only be set up off-site, and fixtures are hard to
Ergonomic Risk & Usability Gap
When packaging is hard to carry, open, or lift safely, strain and accidents go up—and satisfaction drops. Workers fight flimsy hand holes, sharp tools, and oversized cartons that turn every
Retail Presentation Breakdowns
Displays are expected to hold, align, and perform under load—but in retail, failure is usually gradual. Pegs sag, headers tear, and products drift out of alignment until the display no
When packaging meant for reuse or repeated access does not withstand the supply chain environment, failure compounds quickly — operationally, financially, and perceptually. What looks like “normal wear and tear”
Nothing slows down a production line faster than when packaging becomes the bottleneck instead of the final step. When a finished product takes longer to pack than it does to
When Packaging Arrives Damaged, It’s More Than a Visual Problem Damaged packaging doesn’t just hurt presentation — it raises immediate concerns about what’s happening inside the box. When packaging is