The Simply Brilliant Blog

Why Easy-to-carry Packaging Sells and Keeps Teams Safer

Ever picked up a boxed printer or sample kit and thought, “Nice—this feels right”? That’s not luck. It’s the quiet ROI of easy-to-carry packaging.

What a Handle Really Does Beyond Carrying

A handle is a nudge. At retail, it signals “take me now”—especially on bulky items. In operations, it tells teams how to lift. Do both well, and you get fewer drops, fewer repacks, and a smoother line.

Easy-to-carry wine box

  • Shelf impact: A visible, comfortable grip lowers the “ugh” factor for heavy purchases.
  • Brand experience: Clean unboxing—no ripped hand holes, no wrestling with strapping—earns trust.

Ergonomics You Can Feel

Small placement changes make a big difference. A well-positioned handle aligns wrists and shoulders, which reduces strain and helps prevent injuries.

  • Lift vs. pull: Corrugated hand holes are for lifting, not pulling. Add a hand-hole protector and the force spreads out—so teams (and shoppers) can pull or lift without tearing the box.
  • Fewer slowdowns: When packaging behaves, lines keep moving and rework falls off.

Why Some Handles “Just Work”

A lot is happening inside that “simple” part:

  • Strength + flexibility: Many components rely on living hinges—they need to flex repeatedly without cracking.
  • Proven durability: Parts are tuned to pass common performance tests (e.g., drop and handling).
  • Material match: Resins and recycled content levels are chosen to keep clips locking, hinges flexing, and grips comfortable.

Pick What Fits Your Program

Different goals, different paths. No one-size-fits-all here.

  • Recyclable plastics: The vast majority of our components are curbside-recyclable, which is a practical win for mainstream recovery.
  • Recycled content that performs: With cleaner supply streams, many SKUs run up to ~50% recycled content while meeting strength and hinge requirements.
  • Paper when you need it: Have a “no plastic” mandate? Our 100% paper handle with a fabric strap glues on and is pulpable with the box—no removal step.

The Hidden ROI of Easy-to-Carry Packaging Design

  • Fewer returns: Reinforced openings and box-connecting clips keep cartons intact, which cuts damage and reverse logistics.
  • Safer lifts: Correct grip points reduce awkward motions and fatigue.
  • Faster changeovers: Components designed for quick seating and repeatable cutouts keep lines efficient.
  • Happier unboxing: Smooth releases and intact panels support premium brand moments.

A Simple Checklist for Your Next Carton

  1. Path of travel: Will anyone pull the box? If yes, add hand-hole protection.
  2. Carry distance: Longer carries need user-friendly contours and firm, stable grips.
  3. Board + cutout: Confirm cutout specs and board strength match handle load.
  4. Reuse potential: If the box will be reused for storage, choose durable components.
  5. Sustainability claim: Decide early—recyclable plastics, recycled content, or pulpable paper—and align the spec to the claim.

 Want a quick fit-for-purpose review? Send your current carton specs and target claims; we’ll recommend a component path that balances comfort, durability, and sustainability.

Watch this demo to see how to Reduce Damages from Carrying.

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