The Simply Brilliant Blog

Carrying Packaging in the Real World

Most packaging is engineered to protect what’s inside—not to be carried. That gap shows up the moment a human has to touch it.
Without a defined, reliable grip point, handling becomes inconsistent. Workers grab wherever they can—edges, flaps, or weak die-cut hand holes that weren’t designed for real load conditions.

What looks fine on a pallet quickly breaks down in motion.

What’s Driving It

  • Lifting requires repositioning, readjusting, and sometimes a second person
  • Standard hand holes deform, tear, or fail under repeated use 
  • Packages shift off balance, increasing the risk of drops
  • Movement slows as each touchpoint becomes a small problem to solve

Operational Impact:

  • Time loss: Handling becomes the bottleneck instead of a quick step
  • Damage risk: Dropped or poorly controlled packages lead to product loss 
  • Labor strain: Awkward lifting increases fatigue and injury risk
  • Inconsistency: No two people handle the package the same way

What to Evaluate

  1. Is there a consistent, repeatable grip point?
  2. Does that point align with the center of gravity?
  3. Does the structure hold under repeated lifts?
Signup for our Monthly Newsletter

Fill out the form below to receive our monthly newsletter.

Request A Quote