The Simply Brilliant Blog

In-Mold Labeling is on the Rise

In 2015 it became apparent to the packaging industry that in-mold labeling was on the rise. Those within the packaging industry conducted a study on in-mold labeling and this is what they found.  In-mold labeling is expected to grow the most rapidly of all primary-packaging label technologies through 2019, with stretch, sleeve and heat-shrink labels also experiencing solid growth. The study conducted by the packaging industry reveals an annual growth rate of 4.7% between 2009 and 2014 and predicts a package design growth rate of 5.4% between 2014 and 2019. This assessment is  based on United States demand alone.

The packaging industry also considered demand for stretch/sleeve/heat-shrink, pressure-sensitive, glue-applied, heat-transfer and “other” labels; the latter included non-shrink wraparound, heat-seal, gummed and foam labels. Package design teams found that the demand for stretch/sleeve/heat-shrink labels grew 4.3% between 2009 and 2014 and is expected to continue growing 4.9% between 2014 and 2019.

The study predicts overall demand for in-mold labeling in the United States to grow 3.8% per year; that means the projected profit is $19.7 billion in 2019. Although primary packaging design is the foremost labeling application, commanding almost 50% of demand in 2014, secondary packaging and mailing/shipping applications are expected to experience strong growth in the next five years. It is estimated that mailing/shipping labels will have the fastest growth rates, around 4.5% annually, to $1.6 billion in 2019.The packaging industry credits eCommerce business and online shoppers for the increase in shipping labeling growth.

Thanks to the increase of eCommerce retail sales, the packaging industry has received an increase in demand of labels used in package shipping applications. In-mold labeling greatly contributes to a company’s marketing strategy, as you can add your company’s name to any in-mold labeling design. Our package design team at Allen Field Inc. is highly experienced with integrating the finest of packaging material and your company’s personalization. For more information on our in-mold labeling or other packaging design applications, call us today at 1-877-9593591.

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