Everyone agrees you can’t have packaging without a product. But does that underestimate the value of packaging? EVERYTHING needs packaging—including the most routine essential items in life such as toothpaste and soap, which we use everyday without ever considering how it is packaged.
Allen Field has been a leader in the Packaging Industry for over 60 years. Our original line of plastic sock hangers and small plastic retail hangers quickly transitioned into a full line of POP display aids and plastic handles for corrugated boxes. As time went on, our success with plastic box handles, small plastic hangers,
Many packaging design philosophies center around moving a product off the shelf as fast as possible. While sales are the focal point of any manufacturer, there’s also value to be had in how good something looks when it is actually ON the shelf and the comfort that seeing it in stock can provide shoppers. With
As the old saying goes: You never get a second chance to make a first impression. This is particularly true in the 21st century, when the immediacy of social media often ensures a first impression is a lasting one. For those in the packaging design industry, making a positive first impression is a doubly challenging task.
Who doesn’t like a kiss? Or, better yet, the philosophy behind KISS? Granted, “Keep It Simple, Stupid” is a bit abrupt for us, but the 1960s acronym remains as viable today as it was four decades ago—especially in the packaging design industry! Indeed, keeping it simple has never been a better idea. Shoppers are busier
Making sure packaging can easily be picked up by consumers is the pre-eminent concern of all retailers. And there’s no better way to ensure packages can easily be carted to and from the store and the car (and into the house!) than with protective handhold clips from Allen Field! We offer several clips that can
For all the money stores spend on advertising and all the effort they expend coming up with impressive and attractive displays, the truth is few things can encourage (or discourage) a potential buyer more than the condition of the package that houses an item. If the package looks brand new, the shopper will be more
Preserving the environment—and coming up with green-friendly solutions—is a priority for every packaging design company. The European Federation of Corrugated Board Manufacturers recently released a study that revealed the corrugated packaging sector reduced its carbon footprint between 2009 and 2011 by 4.8 percent. That, in turn, followed a stretch from 2006 through 2008 in which
Samples just aren’t for the food court at your local BJ’s or Costco! At Allen Field, we are firm believers in educating clients about the products they are interested in buying. With that in mind, we offer samples upon request to those with whom we are discussing a custom manufacturing product. Providing samples saves time
Those in the media and publishing industries remember how desktop publishing changed the game in the 1980s. Suddenly, it was no longer necessary to invest in massive (and massively expensive) printing facilities in order to publish newsletters, newspapers and magazines. The packaging design industry may be headed for a similarly seismic shift with “additive manufacturing,”